We design digital products

Based in Boston and Reykjavík, we partner with leading companies worldwide, crafting experiences that reach millions. Our engagement spans from direct support to agency-level consultancy. Our portfolio, rich with collaborations alongside industry leaders, showcases our ability to transform complex ideas into accessible, user-centric solutions.

UX design

We dive deep into user needs and behaviors, guiding our design with data-driven insights. This foundational approach ensures solutions are visually appealing, highly functional, and centered around the user experience.

UI design

UI blends aesthetics with usability. We craft interfaces that captivate and facilitate effortless navigation. Each element is thoughtfully designed to ensure a seamless and engaging user experience on all platforms.

Clients & Agencies

We partner with various agencies in the U.S. and Iceland to elevate their client projects, while also engaging with diverse direct clients, offering specialized design and restructuring solutions to improve and sophisticate product experiences.

Redesigning products

Our expertise lies in reconstructing products by introducing novel user experiences and interfaces. We innovate by formulating unique style guides and design patterns, transforming each product to align with trends, brand guidelines and user expectations.


Prototyping turns visionary ideas into tangible experiences, enabling early testing and feedback. This iterative process is key to refining user interfaces and interactions, ensuring the final product truly resonates with its audience.

Styleguides & Components

We focus on crafting detailed style guides and robust component libraries tailored to each client, ensuring brand consistency and scalable design. This approach streamlines development and guarantees cohesive user experiences across platforms.

Joyraft is an innovative experience platform designed to assist users in discovering and organizing various activities in the Boston area. Apart from the dynamic feed the platform offers several interactive features such as the ability to connect with friends and share curated collections of events. The app also allows users to explore events through both a map view and a list view. We worked on refining the UX and UI ensuring that the platform is not only visually appealing but also user-friendly and intuitive. 

Boston 2022

We were thrilled to collaborate with the Volvo design team for Metall Design Studio, where we focused on enhancing their existing e-commerce platform. Our key contribution was integrating a highly functional 'Drawer' feature, which enables users to effortlessly engage in transactions such as purchasing, renting, or subscribing to Volvo vehicles directly from their mobile devices. This addition offers a variety of financing options, catering to the diverse preferences and needs of users in multiple markets.

Harnessing the latest in wearable technology and data analytics, this app synergizes real-time physiological data, such as heart rate and sleep patterns, with comprehensive blood and DNA biomarker analysis. It creates a deeply personalized health blueprint, offering insights and recommendations tailored to your unique biological profile, optimizing wellness with unprecedented precision. Hired by CentricPark it was a privilege working on the design of the DeepDive implementation of the app with them and the InsideTracker team.

Frímann, Iceland's leading booking and association system, is undergoing a comprehensive redesign after two decades of service. Specializing in cabin reservations, this established platform is tailored for member organizations. Our focus is on overhauling both the member and admin interfaces, enhancing the UX and UI to ensure optimal functionality across all screen sizes. By redefining the design, Frímann not only improves usability but also deepens engagement within member communities, ensuring a seamless and enriching experience for all users.

Iceland - Ongoing

Byggiðn is an influential trade and workers' rights union catering to carpenters and builders. Established in 2008, this union is the result of two longstanding unions, one founded in 1904 and the other in 1899, bringing together a rich history of advocacy for the rights, benefits and well-being of workers in the industry. In redesigning the Byggiðn website, our focus was on member accessibility and responsive design to ensure seamless browsing across devices. The platform offers easy access to rights and benefits, ensuring a personalized and resourceful experience.

Reykjavík 2023

Félag iðn- og tæknigreina (FIT) is the largest individual trade union for industrial workers in Iceland. FIT is known for embracing technological innovations and aims to appeal to young people in the workforce. It's part of the Federation of Trade and Labour, and the Icelandic Confederation of Labour, also holding memberships in Nordic and international associations. With AP Media we undertook a comprehensive redesign of FIT's website, focusing on full responsiveness to enhance accessibility across various devices.

Reykjavík 2022 - for AP Media

ArcSpan revolutionizes first-party data audience monetization with ArcSpan AMS™, a next-gen platform designed for publishers and retailers. By seamlessly integrating innovative revenue activation and insights tools, ArcSpan empowers clients to unlock the full potential of their audience data, enhancing both targeting performance for advertisers and value for data owners. It was really a pleasure to redesign this very intuitive software with the ArcSpan team for CentricPark.

Work with us

We work with both industry leaders and start-ups to craft intuitive and visually engaging software. Let’s build something great together. Reach out today!

Contact us